Alternative flooring

Alternative flooring offers a modern range of carpets that are ethically and sustainably sourced. Their aim is to not only offer a well designed and award winning carpet, but to also offer contemporary designs bursting with creativity and character.

Brockway Carpets

Brockway is a local supplier based in Kidderminster who has been producing quality carpets since 1964. Like KSH they’re family run business that uses environmentally friendly technology to produce a wide range of beautiful high-quality carpets. Their carpets are at least 80% wool to give a luxurious feel and come in two different collections, the designer which offers a stylish and contemporary look and the classic collection which is proven to stand the test of time.

Brintons Carpets

Brintons produces luxury wool carpets that are comfortable, but also look incredible. With over 200 years experience they offer incredibly high quality that will last for years to come, and with a wide range of designs, you’ll be bound to find something perfectly suited to you.

Cormar Carpets

With over 60 years experience making carpets in the UK, Cormar offer quality, choice and value. Their range of easy clean polypropylene carpets and wool carpets provide something for everyone. Over one million people choose a Cormar carpet every year, and with the range, quality and value offered by them, it is easy to see why.

Crucial Trading

For nearly 30 years, crucial trading have been working with the finest natural materials to offer beautiful textures, weaves and designs to bring to you a wide range of carpets that fuel imagination and offer striking flooring for all needs.


The main ethos for jacaranda is to provide ethical and environmentally friendly flooring. They’re handmade textures and natural colours and materials offer quality, design and style, without compromising their ethos. Their quirkiness and irregularity that comes from their handmade flooring offers something different and remarkable, with materials ranging from Chinese wool and silk to high plateaux from Tibet, there is something for everybody.  The uniqueness of Jacaranda is something that cannot be matched.


Since the 60’s, ITC have been one of the leaders in woven natural carpets, with production units in Europe, China and India they can offer quick service on all of their stylish products. Quality flooring from ITC comes in a range of different materials to suit all, from seagrass to wool and from viscose to sisal, their range is vast and you are bound to find something you like.


Telenzo are known for their 100% wool and wool mixed carpets. They’re quality; handmade carpets are suitable for both domestic and commercial use. Their outstanding, yet sophisticated designs offer warmth, comfort and quality to all.

Kersaint Cobb

From the soft textures if wool, to the exciting textures of grass, jute, coir and sisal, Kersaint Cobb offer a selection and variety of flooring in rich tones as well as subtle shades. With inspiration drawn from all over the world, with a Kersaint Cobb carpet in your home, you can experience the world from the comfort of your own home.


With carpets in 100% or 80% wool, they aim to offer a luxury and durable carpet in a range of colours. For over 35 years, Westex have been manufacturing carpets that combine innovation, quality and design to bring to your an environmentally friendly, luxury carpet.

Gaskell Woolrich

The Gaskell Wool Rich product portfolio offers a multitude of colour and design options to complement every room in the house.


Penthouse offer a huge range of carpets with over 5000 options to choose from, there is bound to be something for you.

Why choose us to supply your Flooring?

Here at KSH we offer free no obligation quotations on all our products and services, offering quality at competitive prices with a full breakdown so that you can see exactly what you are getting.

Don’t worry about bringing in your own sizes, we offer a full measuring service and give you all the help and advice needed for you to choose the right floor covering for your home.

Our staff have over 50 years of experience between them and kept up-to-date with new products and techniques. They benefit from regular factory visits to manufacturers, increasing their already extensive knowledge.

KSH and their fitting team are fully insured giving you complete peace of mind.

At KSH we offer a friendly and relaxed shopping experience. We encourage you to take your time to look at all the products we have on offer and borrow samples to take home.

We quote for and carry out insurance work based on a like for like basis.

KSH is a small independent local company that has been established for over 40 years, enabling us to offer a friendly, knowledgeable, one-to-one service.

We have regular repeat business from our loyal customer base who have all been extremely pleased with the service that we offer here at KSH. Why not take the time to read some of our testimonials to see just how pleased are customers are.

If your doors need easing after having that beautiful new flooring installed, we offer a door cutting service for a small additional fee per door.

What our customers say


We needed every room in our new build floored. Natasha was fantastic in helping us choose the right carpets and Amtico. Fitting was prompt and of excellent quality. We’re really pleased with the finished result and wouldn’t hesitate in recommending KSH.


Fantastic from start to finish

From our initial quote and visit, to the final fitting, the guys at KSH couldn’t have been any more helpful. Professional, friendly, reliable and even helped us to sort our new doors out. I can’t speak highly enough of them. Thank you for all your support and fantastic work.

James C

Buy locally

We chose KSH to fit our new bedroom floor because they are local, knowledgeable, competitive and have the best stock. The process was made easy by Karl and Natasha. They really know their flooring and we are going to use them again for the stairs and landing carpet. Thank you both.

Kate W

KSH give sound advice on flooring requirements. Competitive pricing and excellent, friendly, professional service. Can’t recommend them highly enough.

Mr Jones

Highly recommend

Didn’t really understand the differences between all the types of wooden floors available so staff talked me through my options – ended up going for engineered wooden flooring rustic oak for my lounge. Couldn’t be more pleased love the colour and look. The fitter was lovely too. I would highly recommend this company.

Jill Cullen

Great trader

I’m very happy, they provided an excellent service with great attention to detail in their work. Definitely recommend.

Mrs Wyatt


What a great job! I’m very pleased. 5 stars all round.

Mr Ricketts

Excellent job

The whole process was very professional and hassle free. There was an excellent choice of products in the shop and the carpet was fitted to a very high standard.


Very happy

They were really efficient and helpful, gave us such a great service and I have recommended them to everyone.

Mrs Jones

Excellent Service

Lovely showroom with a great selection of flooring, helpful staff (and the dogs) and good value compared to others I have tried in the past. Thank you Natasha and I do recommend you to my friends and family.

Anne S

Excellent attention to detail

We chose KSH because it was a local company. That made the choosing of floor tiles a very relaxed process. After lots of thinking and many visits to the showroom, we found the right tile. Karl and Natasha were admirably patient and helpful. The fitter, Phil, was prompt and efficient and very meticulous. We love our new floor.